Name: Steve Fraser
Eagers Automotive Start Date: July 2007

What customer service means to me:
Making everything we do easy for our customers. Looking at our business through the customers eyes and ensure the way we do things is for the customers benefit. Not ours!

Why choose Ford?
Because it’s an iconic brand that has gone through highs and lows in the past 110 years and continues to thrive and reinvent itself. Ford produces emotive and exciting cars that people want to own and be seen in. Without the price tag of more upmarket brands.

What’s something that most people wouldn’t know about you?
I lived and worked in Papua New Guinea and the Solomon Islands for 12 years. An adventurous and exiting period.

If you were in charge of the dealership’s music, what would be playing?
A mix of everything, from Classic 60’s through to techno, punk, heavy metal, jazz and opera. Music is the spice of life. It affects your mood and sense of wellbeing. Everyone has different tastes and perceptions. So the more variety the better!

What’s your guilty pleasure?
Sitting at an outside bar or café somewhere in Europe with a beer in hand, and watching the world go by.

If you could have dinner with anyone dead or alive, who would it be and why?
Paul McCartney and John Lennon, because in the early sixties their music was pure genius. While they had enormous talent, their true skill was their dedication, energy, enthusiasm and sheer hard work. It would be enjoyable learning what motivated and inspired them.

What would your pet say about you if we asked for a reference?
A considerate human, that ensures wants and needs are met!